Essential communication support for your sales meetings, the custom trading card is the first visual bridge between your company and that of your interlocutor. The professionals of the BNI Bordeaux Trading Class group reveal 7 good reasons to have an effective custom trading card…
The custom trading card is above all a proof of your trading identity. You physically leave your mark on a potential customer while also promoting your trading.
Stand out from competitors and impress – Your card should obviously be custom. It allows you to differentiate yourself from the competition and present your activity.
An original card has the advantage of making a good impression. Graphics, texture, format… Several criteria allow you to stand out. This is the case, for example, of Arekipa, as Claire Rouïl explains: “On the advice of the Inaativ agency, we opted for cards with different looks on the back of each member of the team. Soft touch lamination is also important to play with the feel to the touch.
The same story for Mareva Lequertier, architect and engineer at Archireva: “We chose cards with a cut corner. This cut differentiates us and corresponds to our trading approach: organizing spaces with creativity and common sense.